Growth and Expansion
Our total growth target of an average of 20% a year should be achieved half through organic growth and half through strategic acquisitions. Healthy and sustainable growth creates prospects for good profitability. With our decentralized organization, we can scale our businesses and develop locally in the best possible way while still leveraging the benefits of belonging to a financially strong international Group.
Organic growth
Proactive product development
The Group’s trademarks have a strong position in their local markets and thanks to being anchored in and physically present in the local communities, they are able to quickly pick up on and respond to local demand and need for adjustments. Our entire value chain, from vision to end customer, should be based on the principles for responsible value creation contained in our business principles and our values.
Assured quality
High quality in everything we do is the fundamental factor behind long-term success and sustained growth. To ensure that all our production companies actively implement quality control, all acquired companies must achieve ISO 9001 certification within two full years of being acquired.
Efficient production
High productivity is a prerequisite for good competitiveness. Our productivity philosophy is grounded in the belief that everything can always be improved and that, if you can’t measure it, you can’t improve it.
Time measurement of processes and tasks provides a sound basis for accurate costings and calculations, efficient production planning, reliable investment data and opportunities to follow up business activities correctly. Performance-based salary systems based on accurate MTM data help encourage optimization of working time and promote high productivity and fair salaries.
Purchasing and acquisition synergies
Coordinated purchasing, both in each business area and between the business areas, provides noticeable advantages such as efficient use of resources and reduced costs. Collaboration with a newly acquired company starts immediately on completion of acquisition to quickly reduce both direct and indirect costs.
The large number of completed acquisitions has among other things added new technologies, new products, new markets, new expertise and new production capacity. Continuous investments in existing operations in terms of product development, new technology and skilled employees are also crucial for a continued market-oriented, long-term expansion.
