Strategy

Competitiveness

will be improved through:

• the continuous development of technically sophisticated, energy-efficient products in close cooperation with the market and customers
• manufacturing high-quality products specially developed to reduce environmental impact
• continuous rationalisation of production through mechanisation, automation and the optimisation of working time through flexible wage systems
• standardisation, modularisation and the coordination of components
• economies of scale on both the purchasing and production sides
• modern designs that reflect the quality and performance of our products
• professional, objective  marketing with an international appeal
• high quality.

A holistic approach to environmental issues

will play a key role in everything from product development activities, manufacturing and choice of materials to transport, product functionality and the potential for recycling at the end of a product’s useful life.

Profitability

will be maintained through:

• faster growth than competitors
• optimising costs, optimising tied-up capital and continually strengthening competitiveness
• high levels of value added
• reducing the use of resources and increasing recycling
• brand-building
• activity in a number of different markets and segments, so reducing sensitivity to fluctuations in demand
• internal and external benchmarking
• the integration of newly acquired units in line with the three-phase model: analysis–improvement–growth.

Co-worker commitment

will be further strengthened by: 

• training and developing individual employees and the organisation as a whole    
• motivating key employees, within the company and recruiting new ones
• initiatives that give co-workers a stake in the NIBE Group.

Growth

will be maintained through:

• increasing our share of the market in priority markets
• focusing on new markets and segments, preferably with the help of unique products and new technologies
• making strategic acquisitions in selected markets, preferably of companies with strong brands, products that complement the existing NIBE range, and new technologies.

Customer satisfaction and peace of mind

is our constant goal:

• a broad range of products that ensures that each and every customer benefits from the best possible solutions
• the best service and customer support    
• high quality
• competitive prices.

Sincerity and an ethical attitude

will characterise the company and all its employees both in terms of internal relations, and in dealings with shareholders, customers, suppliers, authorities and society in general.